UPDATE 2020 I NO LONGER OWN THE OVER 40 FASHIONS WEBSITE OR DOMAIN NAME. I finally did it! Finally was able to change over the old Over 40 Fashions iweb site to a modern site with a lot more functionality and ease of use! You can now search for styles by category (tops, bottoms, accessories etc.) and also by tag (body shape and possibly other tags in the future). Thank you for being so encouraging of my little volunteer experiment since 2009, allowing women of all sizes to show off fashions they like from their own closets. Women 40+ get to play dress-up, share what works for them, educate women of all ages on what stands the test of time, as well as encourage each other. Instead of trying to fit into styles/shapes/sizes/trends that aren’t flattering anymore (and were they even flattering back then anyway?), we are showing what DOES look flattering now, what we enjoy, and telling why we enjoy it. If you have arthritic feet and can’t wear high heels anymore..what cute shoes CAN you wear?
On Over 40 Fashions, we share what we like and give our opinions so we can get great new ideas on where to shop to find styles, colors, sizes, and fashions that work for us. I’m also hoping the fashion industry and advertisers catch on and start using real women 40+ of all shapes and sizes as their models. This is why I say “If you don’t see someone who looks like you as a model, then we need YOU to contribute!” Plus, tell your friends you’re an international (internet) fashion model – how fun is THAT?
I’m looking for clothing advertisers who want to reach the 40+ female to sponsor/advertise. I’ve been hosting and honing Over 40 Fashions since 2009 as a hobby and feel it’s to the place where it can make a larger impact. On another note, I’ve had people asking where they could donate, so I’ve included a donation entry on the paypal button under the sponsor link. If you feel you’ve learned something new from this site, or want to say ‘thank you’ for the opportunity for women of all shapes and sizes to be seen and heard, feel free to donate a few bucks if you feel so inclined.
I’m so happy for those excited to share this journey. Please subscribe using the subscribe button on the Over 40 Fashions website so you can get all posts immediately and you don’t miss anything. Tell your friends. And please, be a model!
Barb Hughes, founder and instigator of Over 40 Fashions
Linda found a line of tailored soft tops that fit her curves:
I am modeling an open-collar casual top with cuffed sleeves made of micro-modal fabric. The top is part of a classic line designed by Covered Perfectly for women over 40. What I love most about this garment is the feel of the fabric. It feels luxurious, supple. I also love that it was offered in the color purple, which I often wear with turquoise and orange. The style is nice for body types with more “butter” around the middle as it falls loosely, without looking baggy. Originally, my shape was Apple/Apple Core; however, as time evolved, so did my shape. I still have to accommodate comfortably and elegantly a big bust and hips. Covered Perfectly’s line is ample and is something to note. I normally wear an XL in tops and found that with their line, XL is too big. I size-changed to L (worn in photo) and that works well. With their garments, I would venture to wear more tailored tops and feel good about it.
Thanks to Linda for sharing!
P.S. If you like Linda’s look, use the discount code OVER40 and get 20% off your first order atCovered Perfectly, a women-owned American business making a positive difference in women’s fashion.
PRACTICAL is the operative word for this new clothing company, and ATTRACTIVE is the operative word for these new tops! Covered Perfectly is a clothing company started by Pauline Durban, because she couldn’t find clothing that flattered her body. She wanted tops that covered her arms and that were long enough to go over her belly. She wanted comfortable soft fabric, and styles that made her feel good about herself. So she designed a line of tops that ‘covered perfectly’ and made them easily available.
Covered Perfectly launched on May 5th 2013, so this is a brand new company with lovely clothes at reasonable prices made of fabulous fabric (the main fabric is a natural fiber, MicroModal, with a touch of spandex, which is super soft and luxurious and drapes wonderfully). Pauline listens to the opinions of her customers – by popular demand she’s in the process of adding plus sizes to her collection, which should be in by the end of September.
Check out the Covered Perfectly website and see these gorgeous clothes for yourself. For our readers at Better Ideas Now and Over 40 Fashions, use the discount code OVER40 and get a discount of 20% off your first order! You’ll support a women-owned American business making a positive difference in women’s fashion, AND you’ll get fabulous fitting tops at a great price!
Young photographer Ari Seth Cohen has captured the fashion sense and confidence of the classic older set in his book Advanced Style. As a boy, his grandma’s fashion sense, watching classic movies, and taking trips to the library to see pictures of the past enamored Ari. He was struck by the images of elegant and glamorous times where men and women wore hats, gloves, and dressed up because it was the thing to do. Advanced Style shows Ari Seth Cohen’s photos of real women, most in the age range of 60-100, many giving advice on how they chose styles that work best for them.
These are great ideas no matter what your age, but are especially wonderful for Continue reading →
This is a wonderful presentation showing women of a variety of ages and shapes modeling adorable clothes from a little shop in Spain. Enjoy these fresh ideas on how to put together a unique wardrobe with international flair. The guitar music is enjoyable as well.
Wondering how to dress between the winter/spring season? Stylist Amy Salinger gives innovative ideas on how to combine the little black dress in your closet with some unique pairings to brighten up your winter/spring wardrobe. See the video One Dress, Five Ways To Wear It.
Simple and classy: That’s what Jade shows in this photo with her slenderizing and tasteful outfit. V-neck t-shirt with 3/4 sleeves, straight leg jeans, boots, plus a heart pendant silver necklace, silver glasses and silver cuffs.
You’ve noticed the Fashion category of Better Ideas Now has examples that are practical, mostly affordable, and flattering. But what you may not have realized is all the models are 40+ years old. What’s THAT all about?
I figured if it looks good on women 40+, it will look good on a variety of women, and it’s probably a classic style that will stand the test of time. Most women over 40 won’t put up with uncomfortable clothes or shoes, or ill-fitting styles/fabrics, so that’s another reason why contributors are 40+. They’re honest if something fits and feels right, and honest about their bodies as well – not as scared of a pooch or a wrinkle as a younger woman might be. They respect and honor their shape, size, and experience, and want to see if a style/fashion ‘really’ will be flattering Continue reading →
Voice Talent and co-owner of the Hughes/Taylor audio production company.
Encouraging thought leaders (those with innovative and sometimes odd, simple, practical ideas) through Better Ideas Now.
Creating Free fashion, frugal fun through Swap Positive.