Category Archives: Business

In the late 1980’s I was working as a DJ at a local radio station where callers would often ask how to get their music played on the radio, how to join a band, how to publicize their music, etc.  Most information I found at the time were biographies about big stars like Mick Jagger – not very helpful/practical for the beginning local musician.  I did find one book about getting started in Christian music, so read through it eagerly looking for clues to pass along to my callers/listeners.   The advice?  Call your local DJ.  I’m like I AM the local DJ, and I don’t have a clue.

So I did what I always do when there is no easy answer:  I research.  I called up venues, talked to radio music directors, talked to other local bands, talked to book and music stores, and compiled what I was hoped would be a short information pamphlet – which ended up being the size of a book.  So I researched how to publish a book, and came across an amazing book called Dan Poynter’s Self Publishing Manual.  It was a huge book, that carefully went over every Continue reading →