Having your own website, analytics, social media, etc. is a great resource if you’re looking to start your own business. With wordpress.org, not only can you get a website free, but the e-commerce plug in is free, so you can make money off your site immediately as well.
If you’ve got more time than money at the moment, why not download a few free themes and play around with them? There’s plenty of youtube videos on how to create your own customized website with these free tools. This is a great resource not only for current business owners looking to upgrade their sites, but also a resource for hard working people who just happen to be at the moment unemployed or underemployed. This free technology helps level the playing field by bringing more people back into the game.