Job Placement Ads Need An Upgrade

Wanted: Person to buy air conditioner.

Must have at least one full time job, prefer additional part time job.

Must own at least one primary home and preferably a vacation home.

Must provide personal transport of product during our business hours.

Prefer 4 years previous air conditioner owner experience and/or a degree in air conditioner maintenance and repair.

Please fill out and forward the attached application to purchase an air conditioner and send to our department of home appliances.   Please, no phone calls.

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Do you think you’d get many air conditioner sales with this method?

What is missing from the above? Does it make it easy to understand what you, the purchaser, are receiving? Does it make you want to do business with this company?

Can you understand how the above posting would turn off/turn away a large percentage of qualified air conditioner customers?   How could you attract and encourage air conditioner customers using more appropriate sales and marketing?

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As a business, do you wonder why ‘the right people’ aren’t applying for your job openings? The above is what many job listings look like to an applicant.

How could you change your marketing to attract and encourage the job candidates you seek?

Gravity Light – free energy source powered by gravity

This light source powered by gravity produces clean, free energy for lighting. No sun or batteries needed. No breathing kerosene fumes, no danger of damage by fires, only safe, clean, off-grid energy.

Tiny Banks – A return to traditional banking (Plus, how to start your own bank!)

Tired of the hassles of big banks? Dave Fishwick brought banking back to its roots:  local banks for local people, by the community for the community.

If you’re interested in making a positive difference in your community, Dave Fishwick shows you how to open your own bank:

One photographer is changing the world

imgresHumans of New York is a facebook site started as a photography project by Brandon in 2010, shortly after being fired from his finance job.  Brandon started HONY to create a catalogue of New York City’s inhabitants, setting out to photograph 10,000 New Yorkers and plot their photos on a map. Somewhere along the way, he began to interview his subjects in addition to photographing them, and alongside their portraits, would include quotes and short stories from their lives.

The facebook site now has over 11 million followers, and has recently turned a corner from an art site to creating social impact in a major way, with the photo and story of a boy named Vidal, from the HONY facebook page:

“Who’s influenced you the most in your life?”
“My principal, Ms. Lopez.”
“How has she influenced you?”
“When we get in trouble, she doesn’t suspend us. She calls us to her office and explains to us how society was built down around us. And she tells us that each time somebody fails out of school, a new jail cell gets built. And one time she made every student stand up, one at a time, and she told each one of us that we matter.”

Vidal’s simple comment sent photographer Brandon to Mott Hall Bridges Academy to meet Ms. Lopez.  Which then led to learning more about the school, and what they needed from Ms. Lopez and her team.  Which led to an indiegogo campaign to send the 6th grade class to visit Harvard.  Which led to thousands of people in the comments sections of these posts and follow up posts offering to help not only the kids in this school, but the kids in neighboring schools and kids in schools around the world.

And the story isn’t done yet.  Brandon keeps taking photos of kids, teachers, administrators – hearing their stories, giving them names and voices and a platform for positive change.  And people all over the world are responding with strength and encouragement and resources and networking.  See a video here.

One photographer is changing the world.  One face, one story at a time.

Transport and purify water at the same time

The Midomo Water Purifier transports and purifies water at the same time.

A Rational Response to Homelessness

Utah is tackling the homeless problem.  Their plan is already saving taxpayer money AND is improving the economy, plus they are on track to eliminate homelessness by 2015.

Jerry the Bear helps kids with type 1 diabetes

Jerry the Bear is an interactive teaching tool for kids with type 1 diabetes. The bear needs the same thing a child does:  checking blood sugar levels, choices on what to eat, and even helping kids master their medical procedures through play.

To learn more about Jerry the Bear, click here.  If you don’t know a child with type 1 diabetes, you can still play a part in helping those who do here.